{"product_id":"jesse-s-premium-guizhou-high-altitude-matcha","title":"Jesse’s Premium Guizhou High-Altitude Matcha","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eThis item is NOT OUT OF STOCK! It launches in a few days - click the \"Notify Me\" button below to get an email when it launches and get first dibs!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eJesse’s Premium Guizhou High-Altitude Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWhat is Matcha?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eKnown as Mo Cha (抹茶）in Chinese, Matcha is a tea powder made from ground-up whole leaf green tea. Traditionally drunk straight by dissolving the powder in a bowl and whisking, it can also be mixed with milk, coconut water, or other drinks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eTo make matcha, green tea farmers hang specialized shades over huge areas of their farms to keep the trees from absorbing too much direct sunlight. By shading specific cultivars of tea trees, the resulting leaves and matcha are rich in antioxidants, with more amino acids and less bitterness than un-shaded tea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe leaves are then ground repeatedly until reaching just the right grain size so that they dissolve easily and smoothly. Matcha is graded by color, flavor, and quality of grind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eAbout This Tea:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003e1 x 30g tin (15-20 sessions)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThis is our premium matcha! It has a light, creamy and sweet taste, while still packed full of umami flavor and grassy, fresh notes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eWhen we visited the matcha farmers, we asked for the best matcha they had, and this is it. In fact, they told us, somewhat embarrassed, that they only made this high-grade matcha as a promotional material and for enjoyment in-house, since the leaves are so expensive and no Western company had been interested in exporting premium Chinese matcha so far.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eWe waited a whole year to secure a new, larger crop, which enabled us to get enough of the matcha\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eWhile this matcha was selected specifically for ceremonial-style drinking, we did blind taste-tests and every single person at the Teahouse agreed that this matcha also made the best mixed drinks of any we tried.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eAt only a few extra cents per session, don’t feel bad if you use this mixed with milk or other ingredients, as it works surprisingly well. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eCompared to the premium matcha, it has a stronger, bolder flavor and a slightly darker color. If you just want quality, single-sourced matcha at a good price, this is the one!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003ePick up Jesse’s Matcha Sampler to get 1x30g tin of both the Everyday and Premium matchas, and save!\u003cstrong\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eJapanese Matcha vs. Chinese Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eMo Cha (Matcha) originated in China in the Tang Dynasty (618-907 AD), and spread from China to Japan. While it was long popular amongst courtiers in both countries, the tradition of making matcha lapsed in China, though it continued in Japan, and eventually reached the West through Japan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eModern Chinese matcha is made with the same growing and grinding techniques as Japanese matcha, but uses Chinese-grown leaves. Our Matcha people in Guizhou use machines imported from Japan for grinding, and workflows and quality-checks designed by Japanese matcha grinding experts, adapted for the special varietals of green teas grown in Guizhou.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eJapanese and Chinese matcha are more similar to each other in taste than Japanese and Chinese green teas. The main difference is terroir (growing conditions) but otherwise they are produced with the same processes and techniques.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eFlavor-wise, our Guizhou matcha tends to be a bit milder than Japanese counterparts, since it is grown at high altitude and has a more delicate flavor and sweetness because of the growing conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eIn loose-leaf tea, high altitude is generally a desired trait, but because there is not a single matcha plantation in Japan that grows at these altitudes, it makes it difficult to say one is “better” than the other. They are different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eSimilarly, Japanese matcha tends to be grown in rockier soil and closer to the ocean, which creates more mineral and umami flavors. Sometimes, fish bones are used in fertilizer in Japan, lending it a “seaweed” flavor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eOur Guizhou matcha is still rich and has lots of umami, but that “seaweed” tasting note is not as intense.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eIn the end, the differences are there, but not so large. I think only experienced matcha drinkers would be able to tell a large difference between Chinese and Japanese matcha. More important than country is quality: better leaves and a more even grind makes a smoother, cleaner matcha, regardless of where it was produced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eI personally think comparing Japanese matcha and Chinese matcha is like comparing Japanese and Chinese teas: you could do it, but it’s worth trying both, weighing the value and quality, and seeing what you like best.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eJesse Says:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe journey to bringing Matcha to the teahouse has taken several years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eFor the first few years of the Teahouse, even though I knew Chinese matcha was available and being sold in the West as “fake” Japanese Matcha, I still did not sell it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eFirst of all, I didn’t want to sell “fake” anything; but mostly I hesitated because I didn’t know as much about matcha as loose leaf tea, and I didn’t want to jump on a bandwagon without doing the same due diligence I do on all my other teas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eOver the years, two trips and their learnings made me change my mind and decide to start the matcha line.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe first was my trip to Guizhou in 2025, where I got to meet the farmers, see their farms and shading operations, and learn about the grinding and packing process. I saw how they separated the matcha into various grades based on the quality of the end product, and how their matcha production line looked on par with the best in Japan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe second was my trip to Uji, Japan, in 2026 where I met Tanaka Sensei, a 16th Generation matcha shop owner. Through my Chinese-Japanese translator, when I asked him how he faced the challenge of balancing new trends (like matcha suddenly being so popular) with the tradition that brought him here, he showed me two characters of calligraphy: 守道: “Michi o mamoru” - “Defend the Path.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(255, 0, 0);\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0566\/6144\/2755\/files\/image_2026-10-14_182056962.png?v=1792012859\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eTanaka Sensei said that he keeps his focus on protecting the customs, quality control, and techniques that have allowed his shop to last from the times of the Shogun to now.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThis made me think: What is the Jesse's Teahouse Path? What am I defending?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eI felt that it was a combination of sourcing in person - going straight to the mountains - and providing transparency, quality, value, and education.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eBasically, I should source the matcha to the same standards as my tea, share the culture, our tea farmers, and teamaking techniques. If I follow the path that has brought me here, I then just have to hope tea drinkers embrace the transparency and my attempt to do something new in the matcha space by doing transparently-sourced Chinese matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eIf you’ve got more time, take a look at my matcha videos! A lot of thinking has gone into this new matcha line, and I hope it will grow and expand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003ciframe width=\"345\" height=\"614\" src=\"https:\/\/www.youtube.com\/embed\/gAQ4fQyvpTc\" title=\"Check out Kanbayashi Sanniu in Uji, Japan! #tea #matcha #uji #tradition #japan\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eJesse’s Chinese Matcha Bowl Sets\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003ePart of our Path at Jesse’s Teahouse has been to match great tea with great tea equipment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eSince most matcha sellers re-package Chinese matcha and either sell it as “fake” Japanese matcha or simply don’t share where it comes from, we found nobody had Chinese-themed matcha sets anywhere online.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eWorking with our porcelain guy in Dehua, we designed two original sets with classic Chinese themes, which we hope will serve as fantastic tea-making sets that complement, and not compete with or copy classic Japanese sets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eBoth of these are unique - if you see anything similar, they’re copying us!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eSet 1: Blue-White Porcelain Matcha Set\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0566\/6144\/2755\/files\/02_1_240x240.jpg?v=1792013085\" style=\"margin-right: auto; margin-bottom: 16px; margin-left: auto; float: none; display: block;\"\u003e\u003c\/div\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eNothing is so classic as Chinese blue-white porcelain. In the spirit of avoiding AI art, we searched museum archives for traditional Chinese painting of the region our tea is from, and discovered a piece from an album called \"Landscape Gazing at Me.\" Painted in 1743 by Zou Yigui, the \"East Mountain\" depicted in this painting is the East Mountain in Guiyang.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThis set is made of Dehua white porcelain, and features the character “Cha 茶“ for tea. This character is Jesse’s own personal calligraphy, digitized and added to each bowl through an ink-transfer technique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe whole set comes in a gorgeous gift box, which includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- One blue-white porcelain matcha bowl\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- One purple bamboo high-quality Chasen (whisk)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- One porcelain whisk-holder\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- A wooden matcha scoop, for measuring how much matcha to use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- A scoop-holder, so the scoop doesn't get tired and fall over-\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e- A small sieve for smoothing the matcha powder, for a smooth finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eSet 2: Jianzhan Glaze Matcha Set\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0566\/6144\/2755\/files\/02_240x240.jpg?v=1792013014\" alt=\"\" style=\"margin-bottom: 16px; float: none; display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eJianzhan glaze style, and its myriad of metallic colors, is one of the most visually captivating styles of Chinese traditional glaze. Our jianzhan cups have been a popular item for years, but since nobody was selling Chinese matcha as “Chinese”, similarly nobody had thought to use this glaze style in a matcha set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eAfter some trial and error, we managed to get the glaze consistency just right and enrobe a large earthenware matcha bowl and chasen-holder. The resulting Jianzhan bowl is in itself a work of art worthy of display, and it will make great matcha too!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe whole set comes in a gorgeous gift box, which includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- One jianzhan-style earthenware matcha bowl\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- One purple bamboo high-quality Chasen (whisk)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- One jianzhan-style earthenware whisk-holder\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- A wooden matcha scoop, for measuring how much matcha to use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- A scoop-holder, so the scoop doesn't get tired and fall over\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\" style=\"text-align: center;\"\u003e\u003cspan\u003e- A small sieve for smoothing the matcha powder, for a smooth finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eThe matcha bowls are available here, and also come with discounts on matcha samplers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWant Quality Matcha Wholesale?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cspan\u003eWe just launched this new matcha line, so we aren’t set up for wholesale yet, but if you run a cafe, teahouse, or boba place and need wholesale sized matcha, please email \u003c\/span\u003e\u003ca href=\"mailto:teafriendsupport@jessesteahouse.com\"\u003e\u003cspan\u003eteafriendsupport@jessesteahouse.com\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e re: Wholesale Matcha and ask for our wholesale info, and let’s see what we can do!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e","brand":"Jesse's Teahouse","offers":[{"title":"1 x 30g tin Premium Matcha","offer_id":51231358550241,"sku":"GZMtchPrm","price":14.95,"currency_code":"EUR","in_stock":true},{"title":"2 x 30g tin Premium Matcha","offer_id":51231358583009,"sku":"GZMtchPrm-2","price":27.95,"currency_code":"EUR","in_stock":true},{"title":"4 x 30g tin Premium Matcha","offer_id":51231358615777,"sku":"GZMtchPrm-4","price":52.95,"currency_code":"EUR","in_stock":true},{"title":"Premium Matcha + Everyday Matcha 1 x 30g tin each","offer_id":51231358648545,"sku":"MtchsamplerPE","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/6144\/2755\/files\/2000_5_3.jpg?v=1792013609","url":"https:\/\/jessesteahouse.com\/products\/jesse-s-premium-guizhou-high-altitude-matcha","provider":"Jesse's Teahouse","version":"1.0","type":"link"}